As featured on Popville.com
Foundry is moving to new and bigger digs in DC’S Atlas District. Designer Yvette Freeman, owner of the reputable vintage and antique furniture boutique on U Street, announced today relocation plans to a larger retail space located in the H Street corridor at 819 11th Street, NE. The new 4,000-square-foot Foundry will be located in a historic carriage house situated on two levels that quadruples its current showroom space and positioned in Atlas Court Alley – the historical alleyway recently designated by the District of Columbia City Council runs between H and I Streets, NE.
The new Foundry showroom will introduce a new 2,000-square-foot design center for personalized consultations and guidance on custom-made pieces. Customers will also have the opportunity to view artworks and upholstered pieces currently in production in the first level workspace area. Foundry’s new store is slated to open on November 15.
“Foundry’s new location will offer more room to display larger case goods and provide customized one-on-one consultations,” says Freeman. “As more condominium and apartment complexes deliver in the H Street corridor the need for furniture and home accessories increases and our move to a bigger showroom will help us showcase even more items.”
Vintage shoppers will be pleased to learn that Freeman is planning an extension of her era lifestyle brand with the opening of Foundry Threads — a vintage clothing division that caters primarily to men, with some inventory geared for women. The Foundry Threads vintage clothing section will include a fashion wheel to assist gentlemen patrons on mixing and matching apparel and offer various fashion styling options. Freeman’s vision for the vintage clothing component is to channel the well-dressed, timeworn flair of James Dean with his own swagger; imagining him smartly dressed lounging in a big comfy leather sofa and drinking malt scotch out of a sophisticated shaker.
“I am drawn to the rugged manner of James Dean and it is his style that I am trying to capsulate with the inclusion of Foundry Threads,” says Freeman. “Since my furniture customers are mostly men, the new store will cater primarily to a male customer base with some women’s fashions. The premise is you’re living well and now you are dressing well so we are helping you to accomplish that,” she added.
Between now and November 15, Foundry’s U Street location will host a Moving Sale with the entire in-store inventory 50 percent off the regular price. Freeman plans to unveil the new Foundry location with an entire showroom of newly designed and freshly unseen merchandise. “I don’t want to move anything!” she added.
Foundry is a rare treasure trove that specializes in reclaimed objects. Freeman travels the region and overseas searching for the perfect décor discoveries and restores these aged possessions into beautiful heirloom keepsakes. She’s known as a “picker” who rummages through estate sales, construction sites and even dumpsters recovering repurposed collectables to display and sell in Foundry. The shop is a smartly styled blend of vintage, antique and new furniture and accessories mixed with traditional, modern and contemporary pieces and merged together with quirky and ornate finds. She describes Foundry as the quintessential Parisian flea market.