As featured in Washingtonian
Since she came to U Street two years ago, Foundry owner and designer Yvette Freeman has stolen our hearts with her worldly passion for home furnishings and antiques—traveling to Paris, Florence, and the like to track down stunning, one-of-a-kind pieces. So imagine our excitement when she announced today that she’s expanding her business to sell—ready for this—clothing.
Beginning November 15, Foundry will sell vintage clothing alongside antiques from new, larger digs just off H Street. And when we say larger, we mean it: The new space, an appropriately historic two-level carriage house in Atlas Court Alley, is 4,000 square feet—four times the size of the boutique’s current showroom. A new design center for personalized consultations and custom orders will occupy half the space. Says Freeman on the expansion: “As more condominium and apartment complexes develop in the H Street corridor, the need for furniture and home accessories increases, and our move to a bigger showroom will help us showcase even more items.”
The clothing portion of the business, dubbed Foundry Threads (Freeman calls it an “era lifestyle brand”), is inspired by the rugged effortlessness of James Dean and will cater primarily, but not exclusively, to men. The space will feature a “fashion wheel” that helps male shoppers narrow down their clothing selections to achieve certain styles. Freeman says that with Foundry’s current offerings, customers are “living well and now [they] are dressing well, so we are helping you to accomplish that” with the addition of Threads. We, for one, can’t wait to see what turns up.
Bonus: The move means lots of purging from the old space, which equals major discounts for customers. From now until the new location opens, everything in Foundry’s current inventory is half off.